Snoop Dogg ‘entered the metaverse’ back in September when he launched ‘Snoop’s Mansion’, which offers access to exclusive NFTs, live concerts and ‘priceless experiences’ through a ‘ Snoop Private Party Pass’. A total of only 166,464 ‘LANDs’ will ever be available. LAND – which is stored as an NFT on the Ethereum blockchain – is a piece of ‘digital real-estate’ in The Sandbox that game designers can use to build digital experiences such as games and populate it with ‘ASSETs’. The ‘estates’ purchased are much larger than typical land purchases on The Sandbox as they consist of a 3×3 square of LAND (9 plots) – Multiple pieces of LAND can be combined to form ESTATEs like the three that were auctioned. Much like physical property, owning land close to a landmark, popular location or celebrity house often warrants a higher price tag, and the trend seems to have carried over into the metaverse too. ![]() The incredible prices of 70,903 SAND ($453k), 67,142 SAND ($429k) and 55,125 SAND ($352k) attached to the estates were so high because of the location of the plots and its proximity to the mansion, which can be one of the major factors in determining the price of ‘digital land’ on The Sandbox. ![]() The most expensive plot of land purchased from the trio sold for $453k
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